"How much should a website redesign cost?" has a frustrating answer: anywhere from nothing to tens of thousands. Here's what each route actually costs in 2026, and how to pick.
Hiring a freelancer or agency
A freelance redesign typically runs from around $500 to $5,000; a full agency project with strategy, custom design and copywriting can run $5,000 to $30,000+. You get expertise and a bespoke result — for a price, and a timeline of weeks to months.
DIY on a website builder
Rebuilding it yourself on a builder costs roughly $0 to $50 a month depending on plan and features. The trade-off is your time: you're the designer, and template builders still mean re-doing everything from scratch.
AI redesign: the new low-cost option
AI redesign sits at the cheap, fast end. Instead of starting from a blank template, the tool reads your current site and rebuilds it — so you get a modern result in an afternoon, often on a free or low-cost plan. It won't replace a high-end custom agency build, but for most small businesses it's the best value.
Which should you choose?
Need a unique, complex, brand-defining site? Hire an agency. Want a professional, modern site fast and cheap, keeping your content? Redesign your website with AI — it's free to start.